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The Hard Sell: The Art of Street-wise Selling

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Street traders use some of the oldest and most successful selling techniques. This book analyzes the reasons for their success, and shows how people involved in selling or marketing can benefit from their skills. Street sellers use rhetoric skillfully, dealing directly and at a personal level with their customers. Their skills, at attracting an audience, demonstrating their goods, building up customers' perceptions of the value of these goods, encouraging people to purchase, and coping with trouble-makers, are needed by ...

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The Hard Sell: The Art of Street-wise Selling 1995, HarperCollins Publishers Ltd, London

ISBN-13: 9780006384656

Mass-market paperback