The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition

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Praise for The Handbook of Strategic Public Relations and Integrated Marketing Communications "The second edition of the Handbook of Strategic Public Relations and Integrated Marketing Communications is very impressive in its coverage of trends, tools, industries, and challenges. Every marketer needs to have a copy." --Philip Kotler, Kellogg School of Management, Northwestern University, author of Marketing 3.0M "The massively updated Handbook of Strategic Public Relations and Integrated Marketing ...

The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition 2012, McGraw-Hill Education

ISBN-13: 9780071767460

2nd Revised edition

Hardcover

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