The Graphic Designer's and Illustrator's Guide to Marketing and Promotion

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Providing an in-depth guide to the latest industry trends, technologies, and business secrets of marketing, this book will help designers and illustrators create and implement a sophisticated marketing and self-promotion system for long-term success. Step-by-step instructions are provided on such topics as finding new (or better) clients, portfolio presentations that work, and much more. Interviews with real-life clients and case studies bring each topic to life. Advertising inCommunication ArtsandGraphic Design USA"

The Graphic Designer's and Illustrator's Guide to Marketing and Promotion 2004, Allworth Press, New York, NY

ISBN-13: 9781581153637

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