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The Golden Age of Advertising: The 60s - Heimann, Jim (Editor), and Wilkerson, Willy (Introduction by)
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Ads from the space age With the consumerist euphoria of the fifties still going strong and the race to the moon at its height, the mood of advertising in the sixties was cheerful, optimistic, and at times, revolutionary. The decade's ads touted perceived progress (such as Tang-?just add water?) while striving to reinforce good old American values. Stars like Raquel Welch, Sean Connery, Woody Allen, and Sammy Davis Jr. endorsed everything from sunglasses to bourbon to handmade suits in an attempt by Madison Avenue to urge ...

The Golden Age of Advertising: The 60s 2005, Taschen

ISBN-13: 9783822848012

25th Anniversary edition