The Globalization of Nothing

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George Ritzer theorizes in his provocative new book, The Globalization of Nothing , that the "grand narrative" or social story of this period is a movement from "something" to "nothing." Building on but going beyond his renowned McDonaldization thesis, Ritzer contends that societies around the globe continue to move away from "something," defined as a social form that is generally indigenously conceived, locally controlled, and rich in distinctive content. He argues that we are moving toward "nothing" - that which is ...

The Globalization of Nothing 2003, Sage Publications, Inc, Thousand Oaks

ISBN-13: 9780761988076

Trade paperback

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The Globalization of Nothing 2003, Sage Publications, Inc, Thousand Oaks

ISBN-13: 9780761988069

Hardcover

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