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The Gender Intelligent Retailer: Discover the Connection Between Women Consumers and Business Growth

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The Gender Intelligent Retailer: Discover the Connection Between Women Consumers and Business Growth - Thomas Yaccato, Joanne, and McSweeney, Sean
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-Through engaging and direct analysis, Joanne Thomas Yaccato has drawn the line clearly for businesses--any successful client relationship strategy must consider the unique perspectives of women. Small, medium and large organizations can benefit from her witty and poignant observations.- David I. McKay, Group Head, Canadian Banking, RBC -In a lifestyle based company, Joanne's thoughts come at you like a 'best friend' who's not afraid to keep you grounded. In our case, Joanne's perspective has allowed us to meet the ...

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The Gender Intelligent Retailer: Discover the Connection Between Women Consumers and Business Growth 2008, John Wiley & Sons

ISBN-13: 9780470841020

Hardcover

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