The Fundamentals of Creative Advertising

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Provides an introduction to the key elements of creative advertising. This book takes you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the worlds successful campaigns.

The Fundamentals of Creative Advertising 2011, AVA Publishing SA, Lausanne

ISBN-13: 9782940411566

2nd Revised edition

Paperback

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The Fundamentals of Creative Advertising 2007, AVA Publishing

ISBN-13: 9782940373185

Trade paperback

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