The Five Strategies for Fundraising Success: A Mission-Based Guide to Achieving Your Goals

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In his inimitable, provocative style, top fundraising consultant Mal Warwick introduces his revolutionary "Five Fundamental Fundraising Strategies" approach. The five strategies--Growth, Involvement, Visibility, Efficiency, and Stability (GIVES)--are directly linked to specific fundraising goals. Warwick shows readers how to choose a primary strategy that will drive both long-term fundraising planning and day-to-day fundraising activities. He then takes them step-by-step through the process of integrating the strategy into ...

The Five Strategies for Fundraising Success: A Mission-Based Guide to Achieving Your Goals 1999, John Wiley & Sons, San Francisco, CA

ISBN-13: 9780787949945

Hardcover

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