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The Fall of Advertising and the Rise of PR

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The Fall of Advertising and the Rise of PR - Ries, Al, and Ries, Laura
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Two marketing gurus reveal a new development in marketing: today's brands are built with publicity, not advertising. This book shows why advertising fails to establish credibility while good PR succeeds, and why advertising should only be used to maintain brands once they have been established--by publicity. Illustrations.

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The Fall of Advertising and the Rise of PR 2004, Harper Business, New York, NY

ISBN-13: 9780060081997

Trade paperback

The Fall of Advertising and the Rise of PR 2002, Harper Business, New York, NY

ISBN-13: 9780060081980

Hardcover