The Experience Economy, Updated Edition

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In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable??? and lucrative??? impression is now more relevant than ever. With an ...

The Experience Economy, Updated Edition 2011, Harvard Business Review Press

ISBN-13: 9781422161975

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