Very good in good dust jacket. Price clipped. jacket has wear and tearing at corners, edges, and spine, surface of jacket faded and worn, abrasions on cover of jacket, flaps faded; copy has fading and a bit of wear at corners and edges; text and... 500 p.; 24 cm.
Very Good. Hardcover w / dustjacket. First edition copy. 1st Edition. Very good condition; edges, corners, and covers of book show minor wear. No underlining; no highlighting; no internal markings. DJ is Very Good with a few short closed tears. No remainder mark. Stored in sealed plastic protection. In the event of a problem we guarantee full refund. 1970. Hardcover w / dustjacket.
Very good+ w/good+ dustjacket (hardcover) 500pp. This provocative books says that western Europe no longer has a chance to become a third force because it has already surrendered to the American way of "produce and consume." To bring itself up to a modern technological, industrial and managerial par, Europe can only become more Americanized.
Near Fine in Very Good DJ. Near fine black cloth hardcover showing some minimal trace wear, in very good jacket with some light rubbing at edges and edge wear including some short closed tears. 500 pages. Remains an attractive copy of this work in which the author ". treats the Americanization of Europe as a story, a tale told through the mouths of an extraordinary collection of Europeans and Americans whom he has known over the years as a writer and a businessman in Europe".
Near Very Good in Good jacket. 8vo-over 7¾"-9¾" tall. 500 pp. Light moisture fading to the upper edge of the front and rear covers. The jacket is scuffed at the head of the spine, and has two closed tears at the base of the folds on the front panel.
Very good in good dust jacket. Little, Brown & Co., Boston, MA, 1970. 1st Edition, 1st Printing, VG/Good+, Hard Cover, Size is 8vo, 500pp. DJ nicked on top/bottom edges & rubbed on covers & ink name/date on front free endpaper, o.w. clean & tight. 99% OF OUR BOOKS ARE SHIPPED IN CUSTOM BOXES ALL ARE WELL PACKED WITH CARE!
As a European living in the US I was very interested in this book. The author describes the process of "Americanization": the adaptation of Europe to the produce-and-consume model. He does so through a narration of his business travels around the continent and his encounters with Europeans and Americans throughout Europe. Whether the narration is fact or fiction, the book is very useful in describing how Europe is adapting to consumerism. There is a clear bias for the superiority of "the American way of life", and Europeans seem determined to follow the same road. But wait until the end, where the author's summary may come as a surprise... as a European living in the US, I agree with him.
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