The Eureka Factor: Creative Insights and the Brain

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Where do great ideas come from? What actually happens in your brain during a 'Eureka' moment? And how can we have more of them? It has been two millenia since Archimedes supposedly first shouted 'Eureka!' as he sat in his bath. The word - Greek for 'I have found it' - captures the feeling we have all experienced during moments of sudden insight. Despite a century of scientific inquiry into the nature of these particular moments, their origin has remained a mystery. Mark Beeman and John Kounios, leading experts on the ...

The Eureka Factor: Creative Insights and the Brain 2016, Windmill Books, London

ISBN-13: 9780099537373

Paperback

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The Eureka Factor: Creative Insights and the Brain 2012, William Heinemann Ltd, London

ISBN-13: 9780434019823

Hardcover

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