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The Essential Guide to Rhetoric - Keith, William M, and Lundberg, Christian O
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Gaining an understanding of rhetorical theory and its practical applications is a critical component to effective and competent communication. The Essential Guide to Rhetoric provides an accessible and balanced overview of the core historical and contemporary theories. It uses concrete, relevant examples and jargon-free language to bring these concepts to life. The guide helps students move from concept to action with discussions of invention, the traditions of trope, argument and speech, among others. This handy guide is ...

The Essential Guide to Rhetoric 2017, Bedford Books

ISBN-13: 9781319094195

2nd edition

Trade paperback

The Essential Guide to Rhetoric 2007, Bedford Books, Boston, MA

ISBN-13: 9780312472399

Trade paperback