The Engaged Customer: The New Rules of Internet Direct Marketing

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Destined to become the bible of Internet marketing, this peerless guide provides a strategic and practical road map for creating profitable, lasting relationships with customers.

The Engaged Customer: The New Rules of Internet Direct Marketing 2002, Harper Paperbacks, New York, NY

ISBN-13: 9780066620794

Trade paperback

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The Engaged Customer: The New Rules of Internet Direct Marketing 2000, HarperBusiness, New York, NY

ISBN-13: 9780066620787

Hardcover

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