The Engaged Customer: The New Rules of Internet Direct Marketing

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In the age of the Internet, how do you keep your customers coming back--again and again--when your competitors are always just one click away? How do you turn casual, anonymous surfers into profitable, "engaged" customers? The answers to these questions can be found in The [email protected] Customer, written by Hans Peter Brondmo, one of the Internet's best known and most successful direct marketing experts. In this new marketing classic Brondmo introduces readers to the new rules of Internet direct marketing and shows them how to ...

The Engaged Customer: The New Rules of Internet Direct Marketing 2002, HarperBusiness

ISBN-13: 9780066620794

Trade paperback

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The Engaged Customer: the New Rules of Internet Direct Marketing 2000, HarperCollins, New York, NY

ISBN-13: 9780066620787

Hardcover

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