The End of Marketing as We Know It

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Sergio Zyman - aka "Aya-cola" has stepped down from being Chief Marketing Officer for Coca Cola. At the end of the 1980s he had the dubious distinction of launching New Coke - one of the best documented and most spectacular marketing failures of all time. But just 79 days later the return of Classic Coke produced the biggest one-year rise ever in the brand's sales. Zyman learnt - and taught others - important lessons about the emotional bond of consumers to the product. The late Coke CEO, Robert Goizueta said "If I could ...

The End of Marketing as We Know It 2000, HarperBusiness, New York

ISBN-13: 9780887309830

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The End of Marketing as We Know it 2000, HarperCollins Business, London

ISBN-13: 9780006531845

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The End of Marketing as We Know It 1999, HarperBusiness, New York, NY

ISBN-13: 9780887309861

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The End of Marketing as We Know it 1999, HarperCollins Business, London

ISBN-13: 9780002571289

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