Electronic home shopping is, without a doubt, one of the most sensational developments to hit the retailing world since the advent of mail order shopping in the nineteenth century. One of the fastest-growing segments of the retail industry, it has mushroomed from a mere $350 million to $3 billion in volume in less than a decade. For the businessperson thinking about entering these new markets, the time has never been better. And now this unique study provides you with all the detailed information and analysis you need to do ...

The Electronic Retailing Market 1996, Wiley, New York, NY

ISBN-13: 9780471133582