The Economics of Organisations and Strategy

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The Economics of Organisations and Strategy - Rickard, Sean
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To operate as a successful manager requires an economic way of thinking, in particular a clear focus on efficiency and the working of markets. "The Economics of Organizations and Strategy" integrates business strategy within an economics framework, to give an economic perspective on areas of business such as organizational behaviour, marketing, finance, human resources and operations management. The book opens with an explanation as to how microeconomic theories and concepts relate to the organisational structures of firms ...

The Economics of Organisations and Strategy 2006, McGraw Hill Higher Education, London

ISBN-13: 9780077108137

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