The Dynamics of Persuasion: Communication and Attitudes in the 21st Century

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The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement. Examining persuasion through media, interpersonal, and psychological lenses, author Richard M. Perloff systematically investigates the impact of persuasive communication on ...

The Dynamics of Persuasion: Communication and Attitudes in the 21st Century 2017, Taylor & Francis Group

ISBN-13: 9781138100336

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The Dynamics of Persuasion: Communication and Attitudes in the 21st Century 2017, Taylor & Francis Group

ISBN-13: 9781138100329

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The Dynamics of Persuasion: Communication and Attitudes in the 21st Century 2013, Routledge

ISBN-13: 9780415507424

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The Dynamics of Persuasion: Communication and Attitudes in the 21st Century 2010, Routledge, New York, NY

ISBN-13: 9780415805681

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The Dynamics of Persuasion: Communication and Attitudes in the 21st Century 2007, Lawrence Erlbaum Associates, New York, NY

ISBN-13: 9780805863604

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The Dynamics of Persuasion: Communication and Attitudes in the 21st Century 2007, Lawrence Erlbaum Associates

ISBN-13: 9780805863598

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The Dynamics of Persuasion: Communication and Attitudes in the 21st Century 2002, Routledge, Mahwah, NJ

ISBN-13: 9780805840889

2nd Revised edition

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The Dynamics of Persuasion: Communication and Attitudes in the 21st Century 2002, Routledge, Mahwah, NJ

ISBN-13: 9780805840872

2nd Revised edition

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The Dynamics of Persuasion: Communication and Attitudes in the 21st Century 1993, Routledge

ISBN-13: 9780805813777

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The Dynamics of Persuasion: Communication and Attitudes in the 21st Century 1993, Routledge

ISBN-13: 9780805804904

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