The Dynamics of Innovation: Strategic and Managerial Implications

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Jorg Bensinger, a group head of Audi corporation's R&D depart- ment, had been waiting for long to find a chance to advertise his idea of a four-wheel drive for passenger cars to one of the board mem- bers. Favorable experiences had been collected in drive tests with the lItis, a jeep-like car developed for use in the German army. The ex- periences showed extremely good performance on icy roads and in snow. Bensinger's chance came in February of 1977, when he could talk to Ferdinand Piech, then R&D vice president of Audi and ...

The Dynamics of Innovation: Strategic and Managerial Implications 2010, Springer-Verlag Berlin and Heidelberg GmbH & Co. K, Berlin

ISBN-13: 9783642084966

Paperback

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The Dynamics of Innovation: Strategic and Managerial Implications 1999, Springer, Berlin, Germany

ISBN-13: 9783540656593

1999 edition

Hardcover

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