The Dream Society: How the Coming Shift from Information to Imagination Will Transform Your Business

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In this fascinating look into the future of products, internationally renowned futurist Jensen shows that for a product to be successful, its primary purpose will be the ability to fill an emotional need.

The Dream Society: How the Coming Shift from Information to Imagination Will Transform Your Business 2001, McGraw-Hill Education

ISBN-13: 9780071379687

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