The Do It Yourself Lobotomy: Open Your Mind to Greater Creative Thinking

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An Adweek Book Master the techniques that top companies use to spark creativity In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are ...

The Do It Yourself Lobotomy: Open Your Mind to Greater Creative Thinking 2002, John Wiley & Sons, New York, NY

ISBN-13: 9780471417422

Hardcover

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