The Discipline of Market Leaders

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How is it that some companies are rewriting the rules of competition in their markets, selling wholly new standards of quality, innovation and customer service? What sets these companies apart? This book attempts to answer some of these questions. This work presents a simple thesis: that sucessful companies - the market leaders - excel at delivering one type of value to their chosen customers. Market leaders chose a single "value discipline" - best total cost, best product or best total solution - and literally build their ...

The Discipline of Market Leaders 1997, Basic Books (AZ), Reading, MA

ISBN-13: 9780201407198

Trade paperback

Discipline of Market Leaders 1996, HarperCollins Publishers Ltd, London

ISBN-13: 9780006387169