The Dip: The Extraordinary Benefits of Knowing When to Quit (and When to Stick)


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Every new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point - really hard, really not fun. At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how hard you try. The hard part is knowing the difference and acting on it. According to marketing guru and best-selling author Seth Godin, what sets successful entrepreneurs (and pop stars and weight lifters and car salesmen) ...

The Dip: The extraordinary benefits of knowing when to quit (and when to stick) 2007, Piatkus Books, London

ISBN-13: 9780749928308

Mass-market paperback