The Dip: The Extraordinary Benefits of Knowing When to Quit (and When to Stick)


Write The First Customer Review

Every new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point - really hard, really not fun. At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how hard you try. The hard part is knowing the difference and acting on it. According to marketing guru and best-selling author Seth Godin, what sets successful entrepreneurs (and pop stars and weight lifters and car salesmen) ...

The Dip: The extraordinary benefits of knowing when to quit (and when to stick) 2007, Piatkus Books, London

ISBN-13: 9780749928308

Digital original

Mass-market paperback