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The Design Agenda: A Guide to Successful Design Management

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The Design Agenda: A Guide to Successful Design Management - Cooper, Rachel, and Press, Mike
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UK Design lies between the worlds of culture and commerce, betweenpassion and profit. Design is indeed a passion for things, offeringmethods that enable them to come into being. It follows that designshould also aspire to a passion for the people who use thesethings, for their quality of life, their aspirations: a passion forbetterment. The management of design is about fostering thatpassion and linking it to the fulfilment of corporate goals andprofitability. The Design Agenda explains why it is necessary andhow it can be ...

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The Design Agenda: A Guide to Successful Design Management 1995, Wiley, Chichester, England

ISBN-13: 9780471941064

Hardcover

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