Skip to main content alibris logo

The Customer Management Scorecard: Managing CRM for Profit

by , ,

Write The First Customer Review
The Customer Management Scorecard: Managing CRM for Profit - Woodcock, Neil, and Foss, Bryan, and Stone, Merlin
Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency

Given the big budgets that are attached to customer management (CM) initiatives, it's not surprising that companies are keen to see a good level of return on investment. But many companies, especially large ones, are finding that they are not adding value through their CM programs. Conversely, those companies that have focused on improving their CM are seeing significant benefits, as this book clearly shows.

loading
The Customer Management Scorecard: Managing CRM for Profit 2003, Kogan Page, London, England

ISBN-13: 9780749438951

Hardcover