The Culture Factor: Cross-national Management and the Foreign Venture

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Multinational companies have learnt through bitter experience that cultural differences can be very damaging in terms of bad communication, high staff turnover and low morale. In recent years research has shed light on the scale of the problem, and it is now widely recognised that cultural differences can severely undermine business performance. The Culture Factor examines why it is that cultural differences engender such difficulties and looks at the different kinds of cultural costs associated with international ...

The Culture Factor: Cross-national Management and the Foreign Venture 1998, Palgrave Macmillan, Basingstoke

ISBN-13: 9780333722138

Hardcover

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The Culture Factor: Cross-National Management and the Foreign Venture 1998, Palgrave MacMillan

ISBN-13: 9781349146857

1998 edition

Trade paperback

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