The Cultural Environment of International Business

by

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The Cultural Environment of International Business was written to help the reader understand the complexities of operating in foreign environments -- a task crucial to success in international business. A strong environmental approach illustrates how organizations should orient themselves in order to respond to issues that stem from the differing logic and objectives of foreign organizations, associates, or regulators.

The Cultural Environment of International Business 1991, Thomson South-Western, Cincinnati, OH

ISBN-13: 9780538800037

3rd Revised edition

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The Cultural Environment of International Business 1985, Thomson South-Western

ISBN-13: 9780538198707

2nd edition

Trade paperback

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