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The Cultural Dimension of International Business

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The Cultural Dimension of International Business - Ferraro, Gary
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Preparing future American businessmen and women to understand and cope with the cultural dimension of their professions, this book demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business. It explores (1) general concepts about culture that can be applied to any cross-cultural situation; (2) the nature of communication, both linguistic and nonverbal; (3) contrasting value systems; and (4) a wide variety of sources for locating culture-specific ...

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The Cultural Dimension of International Business 2009, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780205645282

6th edition

Trade paperback

The Cultural Dimension of International Business 2005, Prentice Hall

ISBN-13: 9780131927674

5th Collectors Ed/ /Eng-Fr-Sp-Sub and Revised edition

Trade paperback

The Cultural Dimension of International Business 2003, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130903273

4th edition

Trade paperback

The Cultural Dimension of International Business 1997, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780137275618

3rd edition

Trade paperback

The Cultural Dimension of International Business 1990, Prentice Hall, Englewood Cliffs, NJ

ISBN-13: 9780131951402

Unknown binding