The Crm Handbook: A Business Guide to Customer Relationship Management

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Praise for The CRM Handbook "Want to avoid being one of the estimated 70 percent of companies who have tried implementing standalone CRM systems and failed? Confused by what your IT suppliers are telling you about 'CRM'? Then you need to read this book! Jill provides acomprehensive, practical, and easy to understand view of CRM and shows you how to successfully implement an enterprise customer-focused solution." - Kevin Bubeck Director, North America Information Strategy, Coca-Cola "CRM could be viewed as the ERP ...

The Crm Handbook: A Business Guide to Customer Relationship Management 2001, Addison-Wesley Professional, Boston, MA

ISBN-13: 9780201730623

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