The Conversation Company: Boost Your Business Through Culture, People and Social Media

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Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations make decisions that contradict these findings and hamper their prospects of expansion. The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People now expect any brand to have a human 'face' and you need to define ...

The Conversation Company: Boost Your Business Through Culture, People and Social Media 2012, Kogan Page Ltd, London

ISBN-13: 9780749464738

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