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"Your company is in your customer's hands. " Essential reading that offers business managers a strategic plan to attract new customers and secure the business of existing ones. Readers will learn important ways of achieving customer loyalty, from developing a customer-driven culture and establishing customer trust to incorporating loyalty initiatives and responding to customer complaints. ? Loyalty program membership exceeded a rate of 30% between 2000 and 2003 ? The top 20% of a company's customers account for 80% of ...

The Complete Idiot's Guide to Winning Customer Loyalty 2005, Alpha Books, Indianapolis, IN

ISBN-13: 9781592573837

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