The Complete Direct Marketing Sourcebook: A Step-By-Step Guide to Organizing and Managing a Successful Direct Marketing Program

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Offers over 70 template charts, forms and sample letters for immediate use for the direct mail campaign. In-depth coverage includes locating prime products; calculating costs and break-even points; obtaining the best printing and advertising values; how to design effective promotions; finding and testing lists; handling shipping delays and refunds and much more.

The Complete Direct Marketing Sourcebook: A Step-By-Step Guide to Organizing and Managing a Successful Direct Marketing Program 1992, Wiley, New York, NY

ISBN-13: 9780471553878

Trade paperback

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The Complete Direct Marketing Sourcebook: A Step-By-Step Guide to Organizing and Managing a Successful Direct Marketing Program 1992, Wiley, New York, NY

ISBN-13: 9780471553861

Hardcover

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