The Complete Direct Mail List Handbook: Everything You Need to Know about Lists and How to Use Them for Greater Profit

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Well-known direct mail authority provides tricks-of-the-trade in list development. These helpful tips provide a thorough analysis of every criterion which differentiates one list from another, or one segment of a given list from another.

The Complete Direct Mail List Handbook: Everything You Need to Know about Lists and How to Use Them for Greater Profit 1988, Prentice Hall, Englewood Cliffs, NJ

ISBN-13: 9780131592780

Hardcover

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