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The Cmo of People: Manage Employees Like Customers with an Immersive Predictable Experience That Drives Productivity and Performance

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The Cmo of People: Manage Employees Like Customers with an Immersive Predictable Experience That Drives Productivity and Performance - Navin, Peter, and Creelman, David
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Just as the CMO curates an experience to get the best lifetime value from customers, the head of the Human Resources department, or "The CMO of People," can curate an experience to get the best lifetime value from employees. This book explores h

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The Cmo of People: Manage Employees Like Customers with an Immersive Predictable Experience That Drives Productivity and Performance 2018, de Gruyter, Boston

ISBN-13: 9781547416639

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