The Circle of Innovation: You Can't Shrink Your Way to Greatness

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This handbook aims to show the reader how to cope with and utilize the permanent state of flux in the business world. Tom Peters argues that innovation is the only sustainable advantage and organizations must turn into perpetual innovation machines. Using concepts from his seminars such as "The Triumph of the Nerds", "The Michael Jordan Syndrome" and "The Hollywood Model", he focuses on concepts which help businesses thrive.

The Circle of Innovation: You Can't Shrink Your Way to Greatness 1998, Hodder & Stoughton Ltd, London

ISBN-13: 9780340717202

Hardcover

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