The Change Function: Why Some Technologies Take Off and Others Crash and Burn

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After years of studying countless winners and losers, the author has come up with a simple idea that explains why some technologies-DVD players, iPods-become huge hits while others-video phones-crash and burn. His big idea is that people are only willing to change when the 'pain' of their current situation outweighs the perceived pain of trying something new. In other words, technology demands a change in habits. This simple fact is the main cause of failure for many fabulous inventions. Many companies fall for their own ...

The Change Function: Why Some Technologies Take Off and Others Crash and Burn 2007, A & C Black Publishers Ltd, London

ISBN-13: 9780713682076

Paperback

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The Change Function: Why Some Technologies Take Off and Others Crash and Burn 2006, Portfolio, New York, NY

ISBN-13: 9781591841326

Hardcover

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