The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results

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The long-awaited sequel to the bestselling sales classic The Challenger Sale 'A handbook of practices that will help you get into your customers' heads, deliver good value, and win the sale' DANIEL H. PINK, author of To Sell is Human and Drive Four years ago, the authors behind The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now they reveal something even more surprising: the highest-performing sales teams don't focus on friendly, attentive customers. Instead, they target ...

The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results 2015, Portfolio Penguin, London

ISBN-13: 9780241196564

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