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The Busy Manager's Guide to Marketing

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The Busy Manager's Guide to Marketing - Donaldson, Bill
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"The Busy Manager's Guide to Marketing" is a readable, accessible, and easy-to-follow book that explains what marketing is, why marketing is important, and what marketing strategies and plans can help to achieve objectives.

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The Busy Manager's Guide to Marketing 2009, Goodfellow Publishers Limited, Oxford

ISBN-13: 9781906884062

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