The Business of Humanity: Strategic Management in the Era of Globalization, Innovation, and Shared Value

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Companies across the world, for a variety of reasons, are committing to incorporating social responsibility into their business models and finding that their profits are growing and their long-term sustainability is enhanced-building "humanity" into their business models as the driver of economic, environmental, and social sustainability. This fascinating development is a widely observable global phenomenon. The "Business of Humanity (R)" (BoH) Proposition is the synthesis of counter-intuitive but simple and powerful ideas ...

The Business of Humanity: Strategic Management in the Era of Globalization, Innovation, and Shared Value 2017, CRC Press, London

ISBN-13: 9781138197466

Hardcover

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