This heavily illustrated text focuses on the organization and operation of the fashion industry -- how fashion apparel is designed, manufactured, marketed, and distributed. It captures the dynamics of the industry's various components by emphasizing technological and organizational changes and global perspectives. Instructor's Guide includes chapter objectives, chapter outlines, key terms/concepts, and in-class activities. It also provides exam questions for each chapter as well as guidelines for projects and papers.

Business of Fashion: Designing, Manufacturing, and Marketing 2001, Fairchild Books & Visuals, New York, NY

ISBN-13: 9781563671821

2nd Student edition