The Brutal Truth About Asian Branding: and How to Break the Vicious Cycle

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This is one of the most thoughtful books on branding I've come across. Most such books are either quickly-crafted "how-to" books or academic tomes over-burdened with references. This book is thoughtful because it raises questions which deal with the "why" rather than just "how" of branding. The reference to brutal truth as the truth which will set us free to examine ourselves without self-illusions is liberating. The notion that Asia has many good, but no great brands, is also not a put-down but a clarion call for Asian ...

The Brutal Truth About Asian Branding: and How to Break the Vicious Cycle 2011, John Wiley & Sons Ltd, Chichester

ISBN-13: 9780470826478

Hardcover

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