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The Brand Gap: Revised Edition

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A veteran author and branding expert shows readers how to leverage the power of branding and make the leap from strategy to execution. After explaining what a brand is (and isn't) and discussing the foundations of a brand, Neumeier discusses five critical disciplines: differentiation, collaboration, innovation, validation, and cultivation.

The Brand Gap: Revised Edition 2005, New Riders Publishing

ISBN-13: 9780321348104

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