The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It

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How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to ...

The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It 2016, Audible Studios on Brilliance

ISBN-13: 9781511383738

MP3 format

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The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It 2008, Jossey-Bass, San Francisco, CA

ISBN-13: 9780470183878

Hardcover

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