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From jazz music to wearing sunglasses indoors, "cool" has always been the ultimate social label. The craving for this acceptance has powered popular culture for the last hundred years. Fashion, music, cars, pop idols, attitudes, and even some schools and parents, have been labeled Cool. But by whom? The truth is: no one in particular. And then there is the whimsical nature of being Cool: The arbiters of taste and style are so eager to pronounce something Cool, that something immediately becomes uncool as the masses rush to ...

The Book of Cool 2009, Running Press Book Publishers, Philadelphia, PA

ISBN-13: 9780762435494