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The Big Red Fez: How to Make Any Web Site Better

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Everyone who surfs the web knows that some sites are better than others. Now marketing guru Seth Godin identifies and illustrates the crucial guiding principles behind creating websites that satisfy visitors and keep them coming back for more. Once upon a time it was believed that web surfers had plenty of time, knew exactly what they wanted,and made considered decisions with each click. Before long, however marketers asserted that surfers were busy, ill-informed and impatient. Data would later reveal that the marketers ...

The Big Red Fez: How to Make Any Web Site Better 2002, Free Press, New York, NY

ISBN-13: 9780743227902

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The Big Red Fez: How to Make Any Web Site Better 2002, Free Press, London

ISBN-13: 9780743220866

Trade paperback

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