The Best of Branding: Best Practices in Corporate Branding

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In "The Best of Branding," branding pioneer Jim Gregory publishes --for the first time ever--findings from his revolutionary Corporate Branding IndexAndreg;. This index, which for more than a decade has compiled branding results from more than 1,000 companies, is today's most influential and exhaustive database on what works, what doesn't, and why.. . In-depth interviews with the executives responsible for today's most dominant brands discuss best and worst strategies for building a durable brand. Companies profiled ...

The Best of Branding: Best Practices in Corporate Branding 2003, McGraw-Hill Companies

ISBN-13: 9780071403290

Hardcover

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