The Bare Bones Introduction to Integrated Marketing Communication

by

Write The First Customer Review

This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.

The Bare Bones Introduction to Integrated Marketing Communication 2008, Rowman & Littlefield Publishers, Lanham, MD

ISBN-13: 9780742555419

Trade paperback

Select
The Bare Bones Introduction to Integrated Marketing Communication 2008, Rowman & Littlefield Publishers, Lanham, MD

ISBN-13: 9780742555402

Hardcover

Select