The Audience in Everyday Life: Living in a Media World

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"The Audience in Everyday Life" argues that a media audience cannot be studied in front of the television alone--their interaction with media does not simply end when the set is turned off. Instead, we must study the daily lives of audiences to find the undercurrents of media influence in everyday life.

The Audience in Everyday Life: Living in a Media World 2003, Routledge, New York, NY

ISBN-13: 9780415942584

Trade paperback

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The Audience in Everyday Life: Living in a Media World 2003, Routledge, New York, NY

ISBN-13: 9780415942591

Hardcover

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