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The Art of Writing Advertising: Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves,

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The Art of Writing Advertising: Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves, - Higgins, Denis, and Higgins Denis
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Why do some advertisements become part of history while others never even get read? You'll find the answers in The Art of Writing Advertising.

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