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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

by ,

Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is about helping others to engage their minds and imaginations. Shell and Moussa offer a self-assessment to determine which persuasion role fits each reader best and how to make the most of his or her natural strengths.

The Art of Woo: Using Strategic Persuasion to Sell Your Ideas 2009, Penguin Books, New York, NY

ISBN-13: 9780143114048

Trade paperback

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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas 2007, Portfolio, New York, NY

ISBN-13: 9781591841760

Hardcover

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